Development Entrepreneurial Leadership Skills

LEARNING OUTCOMES:

• Identify the traits of an entrepreneur and assess their entrepreneurial capabilities
• Outline and evaluate a business idea
• Develop a product idea
• Identify their target market and customers
• Develop a value proposition
• Understand different types of business ownership and structures
• Evaluate franchising and business purchasing opportunities
• Create a pitch deck, executive summary, company presentation, technical white paper, and business plan
• Create financial projections for their business
• Identify where to find business funding
• Create a product development plan, marketing plan, and sales strategy
• Identify ways to protect their intellectual property
• Describe effective ways to brand their product
• Choose the right location for their business
• Launch and grow their business
• Demonstrate the behaviors of an entrepreneurial leader
• Find appropriate resources to help them on their journey

 

COURSE OVERVIEW & CONTENT:

"Entrepreneurial leadership is not just about taking risks, it's about taking calculated risks that bring positive impact to development."

Entrepreneurial Leadership Skills are essential for driving the success and growth of any business, particularly in today's fast-paced and competitive environment. A Development Entrepreneurial Leadership Skills training course can help participants to understand the principles and best practices of entrepreneurial leadership, develop skills in key areas such as innovation, risk-taking, and problem-solving, and learn how to apply these skills in the real world.

During the course, participants will have the opportunity to apply the concepts learned through interactive exercises and group work, allowing them to practice and refine their skills in a safe and supportive environment. The course may also cover topics such as building and leading a high-performance team, developing and implementing strategies for growth and success, and managing and mitigating risk.

Overall, a Development Entrepreneurial Leadership Skills training course can help participants to develop the skills they need to lead and grow a successful business. By mastering these skills, participants will be better equipped to drive innovation, take calculated risks, and solve complex problems, leading to greater organizational success.

This course will teach you the basics of entrepreneurship. You’ll consider if entrepreneurship is right for you and learn the basic steps of creating your own business. At the end of the course, you’ll have a solid foundation to start your entrepreneurial journey.

What It Takes to Make It

• Traits of an Entrepreneur
• What Entrepreneurial Characteristics They Have

Resources to Consider

• Other Resources That They Can Leverage

Laying the Groundwork

• Finding Business Ideas
• Considering the Options
  • Outlining Your Ideas
  • Assessing Your Ideas
  • Evaluating Your Capacity for Risk
• Hands-On Practice by Working on a Business Concept

Building on Your Business Idea

• Developing Your Product Idea
• Making Connections
• Identifying Your Target Market and Customers
• Developing Your Value Proposition
• Creating Financial Projections

Business Ownership Options

• Types of Business Ownership
• Purchasing a Franchise
• Purchasing an Existing Business
• Different Configurations that a Business Can Take
• Terms That Are Unique to Entrepreneurship
• The Advantages and Disadvantages of Purchasing a Franchise or an Existing Business

Key Documents to Prepare

• Business Plan
• Executive Summary
• Pitch Deck
• 30-Second Pitch
• Practicing the Pitch
• White Papers

Gathering Funding

• The Basics of Financial Statements
• Brainstorming Solutions
• Funding Options

Developing Your Product

• The Steps of Product Development
  • A Seven-Stage Process for Developing a Product
• Protecting Your Intellectual Property

Creating a Sales and Marketing Strategy

• Introduction to Marketing
• Stages of the Marketing Cycle
  • Stage One: Consumer and Market Analysis
  • Stage Two: Analyzing the Competition And Yourself
  • Stage Three: Analyzing Distribution Channels
  • Stage Four: Creating a Marketing Plan
  • Stages Five and Six: Implement, Evaluate, Review, and Revise
• Leveraging Social Media
• Building Your Sales Force

Branding 101

• What Branding Is All About
• Developing Your Brand Name
• Developing a Slogan
• Types of Logos
• Getting Creative

Setting Up Your Office

• Choosing a Location
• The Pros and Cons of Home-Based Businesses

Launching the Business

• Getting Off the Ground
• Setting Up Your Organizational Chart
• Recruiting and Engaging the Right People
  • Tips for Setting Up the Business’ Structure and Getting the Right People on Board
• Things to Do Before, During, and After the Business Launches

Keeping the Business Moving

• Keeping Track of Your Business
• Growing Your Business
• Don’t Give Up!
• Monitor Business’ Progress:
  • Strategies for Growth
  • Signs of Trouble
  • Techniques for Staying Motivated

Being an Entrepreneurial Leader

• Michael Gerber’s Three Perspectives
  • Case Study

Bringing It All Together

• A Checklist for Building Business and Identify the Next Steps

 

 

COURSE DURATION: THREE DAYS